Purenson Teams Up with Advanced Additives (Australia) to Develop Carbon Black-Based Construction Materials from Recycled Tires

Joint Research on Functional Additives for Asphalt and Cement Using rCB as a Core Material
The companies will jointly develop functional additives for asphalt and cement utilizing recovered Carbon Black (rCB) as a key raw material.
The additives are designed to enhance crack resistance and abrasion durability, thereby extending pavement lifespan and reducing maintenance costs.
They also plan to establish pilot verification and quality assurance systems, securing domestic and international patents and gradually advancing toward commercialization.

James Kang (left), CEO of Purenson, signed an MOU with Petar Davcev, CEO of Advanced Additives, on the 28th at KINTEX in Goyang, Gyeonggi Province.
The agreement covers technology transfer and joint development of construction materials using recycled carbon black (rCB) recovered from waste tires

Purenson Signs MOU with Australia’s Advanced Additives for Joint Development of Construction Materials Using Recycled Carbon Black (rCB)

Purenson announced on the 29th that it has signed a Memorandum of Understanding (MOU) with Australian materials technology company Advanced Additives Pty Ltd for the technology transfer and joint development of construction materials using recycled carbon black (rCB) recovered from waste tires.

The signing ceremony, held the previous day at KINTEX in Goyang, Gyeonggi Province, was attended by James Kang, CEO of Purenson, Petar Davcev, CEO of Advanced Additives, and other key officials.

“This agreement marks a practical step toward a circular economy and a more sustainable construction industry,” said James Kang, CEO of Purenson.
“By combining Australia’s advanced material technologies with Korea’s industrial ecosystem, we aim to create new market value and lead commercialization based on patents and standards.”

Under the agreement, the two companies will jointly research functional additives for asphalt and cement using rCB as a core ingredient and will proceed in stages toward patent acquisition and commercialization both domestically and internationally.

Purenson will oversee domestic R&D coordination, certification and quality system establishment, and market entry strategies, while Advanced Additives will contribute its proprietary formulation technologies and process know-how to co-develop product recipes. The partners also plan to carry out pilot production and field application testing prior to mass production to accelerate commercialization.

Based in Australia, Advanced Additives specializes in additives for construction and infrastructure materials. The company integrates inorganic and polymer additive technologies with circular resources such as rCB to enhance the durability and life-cycle performance of road pavements and concrete. Notably, it has collaborated with the National Transport Research Organisation (NTRO), one of the world’s top seven research institutions in this field. Its collaborative model—jointly designing the value chain from R&D through field validation to mass production—is recognized as a key strength.

According to industry sources, rCB-based additive systems improve crack resistance, abrasion resistance, and adhesion performance, thereby extending pavement lifespan while reducing maintenance frequency and costs. They also significantly lower landfill and incineration volumes, offering clear advantages in terms of carbon footprint (LCA). For this reason, the agreement is being viewed as a solution that simultaneously advances circular economy goals and infrastructure quality.

Through this partnership, Purenson will serve as a commercialization control tower, overseeing technology and patent management, quality and certification processes, and market development. The company aims to establish a domestic standard for circular-material-based infrastructure solutions through joint R&D with material technology partners and to leverage Korean reference cases for global expansion.


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NBN NEWS「Purenson Teams Up with Advanced Additives (Australia) to Develop Carbon Black-Based Construction Materials from Recycled Tires」